With a degree from Washington University in St. Louis, Michael Sater has 10 years experience of Account Direction, Management and, New Business Development. He is dedicated to helping clients implement interactive digital strategies —connecting brands and people through a cross-channel, “media agnostic” approach. As the key touch point between clients and various other departments, Michael ensures projects meet client expectations on a daily basis. He is knowledgeable in numerous aspects of digital marketing strategies and executional tactics designed to deliver effective results for a client’s campaign goals. Additionally, Michael is capable of fulfilling the entire sales process and managing client expectations across their digital portfolio. He is exceptionally skilled at leading account management yet trusts the smarts and skills of each team member.
Sater has managed account teams within Definition 6 for the past year, serving both as an Account Director and taking on additional responsibilities in a sales capacity including, productizing Definition 6 solutions. As a skilled client handler and strong relationship builder, he earns his clients' trust and respect by doing what is in their best interests. He is an entrepreneurial employee and the kind of tough, principled and strategic partner who makes it possible to do great work resulting in actionable multi-channel programs. Sample accounts include: TiVo, PBS, Coca-Cola Enterprises, GE.
His most recent programs include:
- Interactive Multi-channel Digital Strategy
- TiVo was Michael’s primary account and he lead Branding Strategy Amplified through Social
- Branding Strategy Amplified through Social (multinational, multibillion dollar software company)
- Brand Re-launch Strategy Amplified through Web, Mobile, Social and OOH (national, multibillion dollar Insurance company)
- Social Strategy
- TiVo - Customer acquisition strategy for a global event through Social (multinational, multibillion dollar fashion company)
- National television network – multi-show social engagement strategy and platform development for portfolio of licensed shows
- Brand Strategy
- Regional Television Property; food and travel
Comments [0]